Case Studies

Case Studies

Case Studies

Evergreen Home Heating & Energy

At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.

Premium UX Template for Framer

Booked Tune-Ups

120-180 in 3 weeks

VIP Plans Added

18-34

Evergreen Home Heating & Energy

At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.

Premium UX Template for Framer

Booked Tune-Ups

120-180 in 3 weeks

VIP Plans Added

18-34

Evergreen Home Heating & Energy

At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.

Premium UX Template for Framer

Booked Tune-Ups

120-180 in 3 weeks

VIP Plans Added

18-34

Monkey Wrench Plumbing, Heating, Air & Electric

For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.

Premium UX Template for Framer

LSA Leads

70-120/mo

Conversion to Booked Jobs

35-55% of calls


Monkey Wrench Plumbing, Heating, Air & Electric

For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.

Premium UX Template for Framer

LSA Leads

70–120/mo

Conversion to Booked Jobs

35–55% of calls

Monkey Wrench Plumbing, Heating, Air & Electric

For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.

Premium UX Template for Framer

LSA Leads

70-120/mo

Conversion to Booked Jobs

35-55% of calls


Seattle Heating & Cooling

At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.

Premium UX Template for Framer

Calls per Month

120-180 in 3 weeks

Local Pack Visibility

Top-3 rankings

Seattle Heating & Cooling

At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.

Premium UX Template for Framer

Calls per Month

45-70 by Week 8

Local Pack Visibility

Top-3 rankings

Seattle Heating & Cooling

At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.

Premium UX Template for Framer

Calls per Month

120-180 in 3 weeks

Local Pack Visibility

Top-3 rankings

Process

My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.

  • 01

    Discover

    I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.

  • Strategize

    Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.

    02

  • Execute

    From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.

    03

  • Optimize

    I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.

    04

Process

My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

Process

My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.

  • 01

    Discover

    I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.

  • Strategize

    Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.

    02

  • Execute

    From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.

    03

  • Optimize

    I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.

    04

Certifications

Certifications

Certifications

Get In Touch

Cristina Cabrera © 2025.

Get In Touch

Cristina Cabrera © 2025.