Monkey Wrench Plumbing, Heating, Air & Electric
(Los Angeles, CA)
Emergency Drain + Water-Heater Demand Spike
Capture urgent “near me” drain and water-heater calls reliably.
Optimized Google LSA (drains, sewer, water heaters).
Ran call-only search ads for emergencies.
Built focused drain/water-heater landing pages.
Review engine with QR/SMS + geo-photos.
LSA ranks + call-only = matches urgent behavior.
Reviews + geo-proof reinforced trust.
Intake routing cut time-to-door.
70–120 LSA leads/month
$35–$60 cost per booked job
+40–80 reviews in 60 days
Dispatch triaged by intent; LSA disputes handled weekly; techs pitched memberships.
Add tankless content hub; retarget Learning Center traffic.