90-Day Market Ramp (Seattle / Bellevue / Kirkland)

Goal

Goal

Goal

Achieve first-page visibility and convert with offers + financing in key Eastside zips.

Playbook

Playbook

Playbook

  • Service-area pages (Seattle, Bellevue, Kirkland).

  • Landing page with offers/financing tiles.

  • Brand + AC/heat-pump search ads.

  • Review engine tied to tech workflow.

Why It Worked

Why It Worked

Why It Worked

  • Local depth + financing offers reduced friction.

  • Reviews drove Local Pack rankings.

  • Clear 24/7 messaging built trust.

Impact

Impact

Impact

  • 45–70 calls/month by Week 8

  • Top-3 Local Pack in 8–12 terms

  • 8–15% offer redemption on tune-ups

What Changed

What Changed

What Changed

CSR scripting tied to offers; steady review cadence; call outcomes logged by zip.

Next Moves

Next Moves

Next Moves

Neighborhood pages; heat-pump calculator quiz; seasonal retargeting.

35%

Improved onboarding process

25%

Increase in user retention

84%

Increase in time spent on website

Get In Touch

Cristina Cabrera © 2025.

Get In Touch

Cristina Cabrera © 2025.

Get In Touch

Cristina Cabrera © 2025.