Cristina Cabrera
Cristina Cabrera
I help businesses cut through the noise with marketing that’s clear, creative, and measurable.
Evergreen Home Heating & Energy
At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.
Booked Tune-Ups
120-180 in 3 weeks
VIP Plans Added
18-34
Evergreen Home Heating & Energy
At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.
Booked Tune-Ups
120-180 in 3 weeks
VIP Plans Added
18-34
Evergreen Home Heating & Energy
At Evergreen, our campaigns centered on filling seasonal tune-up schedules while driving VIP Home Comfort Plan enrollments. By pairing rebate messaging with urgent offers, we turned seasonal lulls into membership growth opportunities.
Booked Tune-Ups
120-180 in 3 weeks
VIP Plans Added
18-34
Monkey Wrench Plumbing, Heating, Air & Electric
For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.
LSA Leads
70-120/mo
Conversion to Booked Jobs
35-55% of calls
Monkey Wrench Plumbing, Heating, Air & Electric
For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.
LSA Leads
70–120/mo
Conversion to Booked Jobs
35–55% of calls
Monkey Wrench Plumbing, Heating, Air & Electric
For Monkey Wrench, emergencies fuel growth. We built a system to capture urgent “near me” searches, cut wasted clicks, and maximize bookings. Reviews boosted trust and map visibility, driving steady leads at lower cost while setting up membership upsells.
LSA Leads
70-120/mo
Conversion to Booked Jobs
35-55% of calls
Seattle Heating & Cooling
At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.
Calls per Month
120-180 in 3 weeks
Local Pack Visibility
Top-3 rankings
Seattle Heating & Cooling
At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.
Calls per Month
45-70 by Week 8
Local Pack Visibility
Top-3 rankings
Seattle Heating & Cooling
At Seattle Heating & Cooling, we executed a 90-day market ramp that focused on building local service-area depth, highlighting financing and 24/7 support, and tying reviews directly to technician workflows. This approach quickly boosted call volume and earned stronger visibility across competitive Eastside markets.
Calls per Month
120-180 in 3 weeks
Local Pack Visibility
Top-3 rankings
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
01
Discover
I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.
Strategize
Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.
02
Execute
From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.
03
Optimize
I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.
04
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
Process
My approach to digital marketing is built on strategy, creativity, and measurable results. Every project follows a clear process designed to uncover opportunities, launch impactful campaigns, and optimize for growth.
01
Discover
I start by understanding your business, audience, and goals — gathering insights through research, data, and conversations.
Strategize
Based on the insights, I craft a tailored marketing strategy that aligns messaging, channels, and tactics for maximum impact.
02
Execute
From campaigns to content, I bring the strategy to life — managing every detail to ensure consistency and quality.
03
Optimize
I track results, measure performance, and continuously refine campaigns to drive growth and long-term success.
04
Skills
Skills
HubSpot
HubSpot
HubSpot
Marketo
Marketo
Marketo
ActiveCampaign
ActiveCampaign
ActiveCampaign
Google Ads
Google Ads
Google Ads
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads
Facebook Ads
Facebook Ads
Facebook Ads
SEO
SEO
SEO
Google Analytics
Google Analytics
Google Analytics
User Testing
User Testing
User Testing
Looker Studio
Looker Studio
Looker Studio
Salesforce
Salesforce
Salesforce
Zoho
Zoho
Zoho
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
Asana
Asana
Asana
Trello
Trello
Trello
Monday
Monday
Monday
Experience
Experience
GovWorx – Remote
Fractional Marketing Manager (Contract Role)
2024 – Present
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
GovWorx – Remote
Fractional Marketing Manager (Contract Role)
2024 – Present
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
GovWorx – Remote
Fractional Marketing Manager (Contract Role)
2024 – Present
TimeDoc Health – Remote
Marketing Generalist
Feb 2023 – Present
World Wide Technology – Remote
Content Marketing Specialist (Contract Role)
2023 – 2024
Aktion Associates – Remote
Industry Marketing Specialist (Contract Role)
2023 – 2024
Cisco – Remote
Product Marketing Specialist
Nov 2021 – Jan 2023
Maureen Data Systems – Dallas, TX
Marketing Specialist
2020 – 2022
Tecnics – Houston, TX
Marketing Manager
2019 – 2021
Silverback Advertising – Dallas, TX
Digital Specialist / Media Buyer
2018 – 2020
Wealth Excel – Remote
Creative Manager
2017 – 2019
Additional Roles
About Me
Digital Marketing Manager with 6+ years of experience driving digital campaigns, content strategy, and brand awareness across healthcare, cybersecurity, SaaS, and professional services. Proven success building impactful content, scaling operations, and executing data-driven strategies that generate measurable pipeline growth. Skilled in collaborating with executives, practice leaders, and cross-functional teams to align messaging and accelerate go-to-market initiatives.
Education
Education
Education
Rice University – MBA
University of Texas at Arlington
– B.A. Psychology
Certifications
Certifications
Certifications